visual designer & problem solver & weird wrangler & systems thinker & mediocre copywriter & art director & grid enthusiest

Jake Richardson

Design & shit

Coca-Cola Record Box

Custom die-cut leave-behind box for Coca-Cola global brand campaign. Packaging included a vinyl record with custom sleeve, an ipod shuffle, and a photo booklet with song lyrics.

Client: Ogilvy NY
Role: Package Design
Collaborators: Ogilvy NY, Talas Bookbinding

Die-cut box lid

Die-cut box lid

Booklet cover revealed

Booklet cover revealed

Die-cut record sleeve with custom pressed vinyl

Die-cut record sleeve with custom pressed vinyl

Slot for iPod shuffle and hidden compartment with accessories

Slot for iPod shuffle and hidden compartment with accessories

Booklet spread with song lyrics

Booklet spread with song lyrics

Booklet back cover

Booklet back cover