Manor Fine Wares

Comprehensive brand refresh for upscale Portland housewares store. Integrated the new Manor Fine Wares logo—designed by Instrument Outpost—into an entire brand experience. Worked closely with a social media/web strategist, in-house interior designers, stylist, and letter press studio to create a cohesive visual language for the store. We crafted a clean and modern aesthetic that represents the understated but luxurious style of Manor Fine Wares. This new direction was focused on a minimal color pallet, white space, texture and a classy photographic style. The redesign included a letter-pressed letterhead pack and in-store materials, new shopping bags, screen printed tote-bags, store signage, print and web advertising, direct mail campaigns, promotional material for special events, social media campaign, and a website redesign.

Client: Manor Fine Wares
Role: Creative Direction, Graphic Design, Photography
Collaborators: Liza Brennan, Shannon Christenberry, Carmen Stephan, Liz Warren, Keegan Meegan & Co.