My PDX

Problem
What can we learn from mapping emotional geography?

Approach
A participatory mapping project designed to engage users by documenting and reflecting on their transportation network. 

Results
Developed a custom icon shape that represents the idea of "wholeness" and "completeness" in an organizational setting. The shape conveys the idea that Resologics helps foster growth by helping the pieces fit together. Business cards were designed to have a lasting impact when distributed. Letter-pressed cotton rag has an impressive look and feel. The icon style was also translated to more icons on the website to represent different services offered. Directed and photographed the imagery for the website pages. Style guide of colors, fonts, and logo usage was provided to help continue developing a cohesive look across material. 

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Role
Creative Director
Designer
Photographer
Printer

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Related Links
My PDX book
My PDX blog posts

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Mentors
Natalie Jeremijenko
Peter Schoonmaker
Zack Denfeld
Alister Fenix
Palmarin Merges